Beschrijving
Everyone shops online these days, but there are certain experiences and products that resist the move to e-commerce. When we can order almost anything online, what compels us to make a purchase in person?By understanding how retail has evolved through the years and what the current state of omni-channel retail is now, this book offers a formula for predicting retail trends that are likely to happen in the near future.Learn: how the two essential aspects of shopping, discovery and fulfillment, contribute to when consumers are more likely to purchase online or offline. why shopping provides either \
